Samer began his career in 1995 and brings over 25 years of leadership experience in multinational corporations across industries such as construction, FMCG, and investments. He currently serves as CEO of Binladin International Holding Group, where he has led transformative initiatives, including a major restructuring and driving the group’s first positive EBITDA in seven years.

Previously, Samer was Group President at Olayan Saudi Holding Company, overseeing operations for more than 40 affiliates with annual revenues surpassing SAR 5.5 billion. Under his leadership, the company achieved key milestones, including establishing Nova as the top bottled water brand in Saudi Arabia and securing long-term franchise renewals for Burger King across the Middle East.

Samer holds a Master’s degree in International Marketing from Strathclyde University in the UK and a Bachelor’s in Industrial Management from King Fahd University of Petroleum and Minerals in Saudi Arabia. He also completed the Advanced Management Program at Harvard Business School.

He serves on the boards of several leading companies, including Coca-Cola Bottling Saudi Arabia and Olayan Kimberly-Clark. Recognized for his strategic insight, operational expertise, and focus on sustainable growth, Samer has consistently delivered lasting impact in the organizations he has led.